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Industrial · Pratt & Whitney

Pratt & Whitney Hurricane Helene Recovery

Amplified Media partnered with Pratt & Whitney to produce a documentary-style recovery film following Hurricane Helene's impact on operations and community in Swannanoa, NC.

The project focused on capturing how employees, leadership, and regional partners worked together to stabilize facilities, support one another, and restore momentum in the aftermath of a major natural disaster.

The film was created to support internal communications, stakeholder reassurance, workforce morale, and long-term brand storytelling.

Featured Work

The Challenge

Pratt & Whitney needed to document authentic recovery efforts and communicate strength, continuity, and commitment to employees and community following Hurricane Helene's devastating impact on their Swannanoa facility.

Our Approach

Amplified Media developed a human-centered narrative structure that balanced operational recovery milestones with personal perspectives from the workforce, combining observational coverage with grounded, natural-light interviews.

The Result

The recovery film helped communicate strength and commitment to employees and community, supported workforce morale during a challenging period, and documented a defining moment in the organization's regional history.

Client

Pratt & Whitney

Category

Industrial

Services Provided

  • Documentary Film
  • Internal Communications
  • Drone Cinematography
  • Stakeholder Content

Deliverables

  • Primary recovery story film (approx. 3–5 minutes)
  • Short internal messaging edits for workforce communications
  • Presentation-ready versions for leadership and stakeholder outreach
  • Archival footage library documenting the recovery period

Let's Tell Your Story

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