Amplified Media partnered with NorthSide Design Collective to produce a brand story film supporting the firm's evolution from Roberts & Allard into a newly positioned design practice.
The project centered on communicating a sense of forward momentum, creative clarity, and cultural renewal — helping internal stakeholders, clients, and the broader community understand not just the new name, but the deeper purpose behind the transformation.
The final film was designed for use across website launch content, social media rollout, recruitment messaging, and client presentations.
Featured Work
The Challenge
NorthSide Design Collective needed a brand film that went beyond announcing a name change — they needed to articulate the values and vision driving their transformation in a way that resonated with clients, recruits, and the broader community.
Our Approach
Amplified Media approached the project as a narrative transition film — blending reflective storytelling with a confident, forward-looking tone. Rather than presenting the rebrand as a purely visual change, the film explored the values and mindset shifts that inspired the new identity.
The Result
The brand film provided a clear narrative bridge between legacy identity and future vision, energized internal teams during a period of organizational change, and helped existing and prospective clients understand the firm's expanded capabilities.
Client
NorthSide Design Collective
Category
Brand Films
Services Provided
- Brand Story Film
- Social Media Content
- Drone Cinematography
Deliverables
- Primary brand story film (approx. 2–3 minutes)
- Short-form launch edits for social media and recruitment outreach
- Branded visual selects library for ongoing marketing use
- Still frame exports for web and presentation design
Let's Tell Your Story
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