Asheville Regional Airport embarked on a strategic brand refresh to better reflect its evolving identity as one of the fastest-growing regional airports in the country.
Amplified Media was engaged to develop a visual storytelling campaign that would bring the refreshed FLY AVL brand to life — connecting emotionally with travelers, regional stakeholders, and tourism partners while reinforcing the airport's role as a key driver of economic growth.
The new FLY AVL positioning aimed to shift public perception from a small regional airfield to a modern, accessible gateway to Western North Carolina.
Featured Work
The Challenge
AVL needed a cinematic storytelling campaign that shifted public perception from a small regional airfield to a modern, accessible gateway to Western North Carolina — without losing the warmth and regional identity that makes it unique.
Our Approach
Amplified Media developed a cinematic, lifestyle-driven storytelling approach centered on authentic traveler experiences. Visual storytelling connected the airport experience to Western North Carolina's mountains, culture, and adventure economy.
The Result
The campaign elevated visual perception of AVL as a modern regional airport, strengthened emotional connection with travelers and local residents, and provided scalable marketing assets across multiple initiatives including tourism and economic development storytelling.
Client
Asheville Regional Airport
Category
Brand Films
Services Provided
- Brand Campaign Film
- Aerial Cinematography
- Social Media Content
- Tourism Partnership Content
Deliverables
- Primary brand video (hero film)
- Multiple short-form social media edits
- Tourism-focused scenic content packages
- Broadcast-ready and presentation-ready video assets
- Evergreen b-roll library for ongoing marketing use
Let's Tell Your Story
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